Being a small ‘business’ owner, which is only a blog, I soon became aware of how important it is to have some sort of local SEO service (Search Engine Optimization) company to optimize a portfolio of search keywords. It’s without a doubt one of the most important facets of being a blog owner or small business owner online, especially in the early stages. Content on the web is what drives success and the more content that you’re able to ‘provide’ to a search engine like Google will result in higher page ranking but it’s far more complicated than simply providing content itself, even if it is important.
Many blogs and small business owners have what they call a portfolio of keywords. These keywords are often what are utilized in separate blogs or networks to associate them with a specific domain. The deeper the links and the denser the association of the keywords, as well as the quality of the content they are being placed within, the higher the success of the keywords. This is where it becomes even more complicated as the exact nature of how Google’s Panda filter actually works is only partially known. What is known is that they are censoring the web by even putting it in place.
In my mind, Google is quickly becoming enemy number one. I believe that they are genuine in their intentions but due to the steps they feel that they are having to take to combat spam on the web. Deciding what is genuine content and what is not, especially in the context of text itself, is somewhat absurd. How are they able to actually pinpoint what is ‘real’ or not and how can they even define what is ‘real’? If it’s automated text that’s generated by software, does it make it any less genuine?